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The BPM Blog

Marketing Insights that don’t Lie.

Field notes from a 35-person onshore team managing $35M+ in annual ad spend. No vanity metrics, no recycled hot takes — just what actually moves the needle across paid media, organic growth, creative, and PR.

FEATURED POST

Business team discussing information around a laptop during an agency evaluation meeting.

10 Sep 2026

Paid Social

How to Choose a Paid Social Agency for E-Commerce

CB

Claire Winslow Brown—
Chief Executive Officer
Hands arranging storyboard cards on a wooden table during creative planning

Paid Social Creative Brief Template: Give Every Ad a Job

Give every ad one job. This copyable brief connects buyer belief, verified proof, destination, usage rights, test question, and the decision that follows.

October 21, 2026
Overhead view of a seller packing a ceramic mug into a shipping box

TikTok Shop Sample Requests: A 7-Point Approval Check

Before inventory leaves the warehouse, check the creator, product fit, sample economics, and exact next action with this seven-point approval scorecard.

October 20, 2026
Laptop, calculator, and notebook arranged on a wooden desk

Ecommerce Customer Acquisition Cost: What Belongs in CAC?

Ad spend divided by customers is only one view. Build a fully loaded CAC that finance and marketing can reproduce before the next budget decision.

October 19, 2026
Printed performance charts being reviewed beside a laptop

Incrementality Testing for Ecommerce: Is Your Ad Spend Actually Adding Sales?

Attribution tells you which ads received credit. Incrementality testing asks the harder question: how many sales would disappear if those ads stopped running?

October 16, 2026
Team members reviewing printed charts and laptops during a social media audit meeting.

Social Media Audit Template: Decide What to Keep, Fix, and Fund

A useful social media audit should tell you what to keep, what to fix, and what to stop funding. This worksheet turns account access, content, distribution, response paths, and measurement into a short list of decisions.

October 15, 2026
Creator recording a vertical smartphone video mounted on a stabilizer.

UGC Usage Rights: What Brands Need Before Running Creator Ads

Before creator content becomes a paid ad, document where it can run, how it can be edited, when permission expires, and who owns renewal.

October 14, 2026

Client Spotlight

Cacao & Cardamom chocolates featured in our Father’s Day gift guide

Father’s Day Gift Guide: Brands We Love Working With

A Father’s Day spotlight on some of our favorite client brands, with gifts for dads who love great food, the outdoors, race day, and more.

Explore the gift guide →