Book now

The BPM Blog

Marketing Insights that don’t Lie.

Field notes from a 35-person onshore team managing $35M+ in annual ad spend. No vanity metrics, no recycled hot takes — just what actually moves the needle across paid media, organic growth, creative, and PR.

FEATURED POST

Business team discussing information around a laptop during an agency evaluation meeting.

10 Sep 2026

Paid Social

How to Choose a Paid Social Agency for E-Commerce

CB

Claire Winslow Brown—
Chief Executive Officer
Laptop and smartphone displaying online shopping pages.

ChatGPT Ads for E-Commerce: Is Your Brand Ready to Test?

Check ChatGPT Ads Manager access, budget requirements, and conversion tracking before funding an e-commerce test. Use a clear spending limit and decision brief.

September 6, 2026
Laptop and printed business reports arranged on a desk for review.

How to Evaluate an Agency’s E-Commerce Case Studies

Big percentages need context. Here’s how to check the baseline, spend, measurement, and actual work behind an agency’s e-commerce results.

September 4, 2026
Laptop, sticky notes, and notepad arranged for project planning.

What Should Your First 90 Days With a Paid Social Agency Look Like?

From access and tracking to creative tests and budget decisions, here’s what a useful first 90 days should deliver—and what to ask at kickoff.

September 2, 2026
Laptop displaying performance analytics beside printed reports.

Meta AI Advertising: Why Advantage+ Changes Everything | BPM

The landscape of Meta advertising has fundamentally changed. If you're still thinking about Facebook and Instagram ads the way you did even two years ago, you're already behind.

October 24, 2025
Marketing team discussing campaign charts and performance information.

Why ‘Poor’ Ad Scores Don’t Mean Poor Performance (And Why You Shouldn’t Panic)

Both Google and Meta use internal scoring systems to rank how “optimized” your campaigns are. You might see these labeled as:

October 14, 2025
Two people reviewing performance charts on a laptop and printed reports.

When Should You Optimize a Meta Ad Campaign?

A Meta ads optimization decision framework for separating delivery, creative, traffic, landing-page, and economics problems before changing a campaign.

September 16, 2025

Client Spotlight

Cacao & Cardamom chocolates featured in our Father’s Day gift guide

Father’s Day Gift Guide: Brands We Love Working With

A Father’s Day spotlight on some of our favorite client brands, with gifts for dads who love great food, the outdoors, race day, and more.

Explore the gift guide →