Best Practice Media drives revenue for DTC brands, CPG companies, and marketplace sellers through full-funnel paid media, organic growth, performance creative, and TikTok Shop — all managed by a team that knows e-commerce economics inside out.
$80M
+
3.8
x
60
+
"Sales are up nearly 6x and our ROAS is on pace to double. We've gone from chasing $100k months with thin margins to pursuing $1M months with a strong and healthy bottom line."
Jake Lovasz — CEO, Integral Truck
what we do
for you.
Every channel working in concert — tailored to the specific demands of your industry.
Google and Microsoft Bing PPC management. Capture demand at the moment of highest intent.
Meta, TikTok, LinkedIn, Pinterest, Snapchat. Full-funnel campaigns built to convert — not just click.
SEO strategy, content, and technical optimization. Compound growth that builds equity over time.
Performance video, UGC, and static creative built for e-commerce conversion — product demos, lifestyle content, and retargeting assets.
End-to-end TikTok Shop management — product setup, affiliate creator programs, LIVE shopping, and paid Shop Ads.
Product launch coverage, founder story pitches, and lifestyle media placements that build brand recognition and earn high-authority backlinks.
Industry-specific expertise means faster results and fewer costly mistakes.
E-commerce success isn't measured in clicks or ROAS alone — it's measured in contribution margin. Every campaign we build is structured around your actual unit economics: COGS, AOV, LTV, and CAC targets. We don't optimize for vanity metrics.
The best e-commerce brands don't just run bottom-funnel retargeting. We build strategies that introduce your brand to new audiences, nurture consideration, and close the sale — across paid social, search, organic, and email.
In e-commerce, creative is the lever that separates good campaigns from great ones. We treat ad creative as a testable, measurable asset — with structured refresh cycles and data-driven iteration that keeps performance trending upward.
Meta, Google Shopping, TikTok Shop, and Pinterest all have distinct auction dynamics, creative requirements, and audience behaviors. Our team manages each platform natively — not with a one-size-fits-all approach.
The highest-leverage channels for your vertical — prioritized by ROI, not trend.
The highest-volume paid social platform for most e-commerce brands — unmatched audience size, targeting depth, and retargeting capabilities.
Product listing ads and Performance Max campaigns that capture high-intent shoppers searching for exactly what you sell.
Native video ads and TikTok Shop for reaching younger consumers and driving impulse purchases through creator-native content.
High-intent visual search for home goods, beauty, CPG, fashion, and food — reaching shoppers in planning and discovery mode.
Long-term compounding traffic through category SEO, product schema, and content strategies targeting commercial-intent keywords.
Creator affiliate programs and UGC production that generate authentic social proof and drive cost-efficient conversions.
E-commerce digital marketing encompasses every channel and tactic used to drive traffic, conversion, and repeat purchase for online stores — from paid social advertising and Google Shopping campaigns to SEO, performance creative, and TikTok Shop. Unlike service business marketing, e-commerce requires deep fluency in unit economics: ROAS, CAC, LTV, and contribution margin are the metrics that matter.
Best Practice Media has built dedicated expertise in e-commerce marketing across DTC brands, CPG companies, marketplace sellers, and subscription businesses. We understand the economics of e-commerce — and build strategies calibrated to your actual margin model, not generic platform benchmarks.
Most e-commerce brands need a coordinated paid media strategy across multiple channels. Meta drives volume and delivers the strongest retargeting capabilities. Google Shopping captures high-intent demand from users actively searching for your product category. TikTok generates discovery for brands targeting younger demographics and works exceptionally well for impulse-purchase categories.
The mistake most brands make is running each channel in isolation. At Best Practice Media, our paid social and paid search teams share audience data, creative learnings, and attribution insights — so your channels reinforce each other rather than competing for credit.
Platform targeting has become largely automated. Audiences are algorithmically optimized. Bidding is handled by machine learning. The variable that still separates winning e-commerce campaigns from losing ones is creative. The brand with better creative wins, regardless of budget size.
Our creative team produces performance video, UGC, static ads, and motion graphics — all briefed from performance data and tested against real audiences in structured cycles. We refresh creative proactively before fatigue sets in, and we double down on what the data confirms is working.
The most effective e-commerce marketing typically combines paid social (Meta, TikTok, Pinterest) for audience reach and retargeting, paid search (Google Shopping and PMax) for high-intent demand capture, and SEO for long-term organic revenue. Creative quality is the primary performance lever across all paid channels. The right mix depends on your product category, average order value, and target customer demographics.
ROAS benchmarks vary significantly by product category, margin structure, and funnel maturity. A 3–5x ROAS is common for many DTC brands at scale, but what matters more is whether your ROAS exceeds your break-even point given your margins. At Best Practice Media, we establish your target ROAS based on your actual COGS and CAC targets — not industry averages.
Creative is the single most important variable in e-commerce paid social performance. With Meta and TikTok’s algorithms handling much of the audience and bidding optimization, the brand with better creative wins. We treat creative as a performance variable — tested, measured, and refreshed on a structured cadence to prevent fatigue and continuously improve results.
TikTok Shop is TikTok’s native commerce platform allowing brands to sell directly within the app. It’s particularly effective for visually compelling, demonstrable products with audiences skewing under-45 — beauty, CPG, apparel, home goods, and food & beverage are strong categories. If your product fits those parameters, TikTok Shop is worth serious investment.
We measure success through metrics tied to real business outcomes: revenue, ROAS, customer acquisition cost (CAC), new customer percentage, and contribution margin. We build dashboards that connect ad platform data to your actual revenue — not just platform-reported conversions, which are often overstated.
Yes. We work with DTC brands selling through their own Shopify or WooCommerce stores, brands selling on Amazon and other marketplaces, and brands operating across multiple channels simultaneously. Strategy and channel mix are tailored to your specific revenue model and growth objectives.
Paid media campaigns typically generate data within 2–4 weeks and meaningful optimization is possible within 30–60 days. SEO takes 3–6 months for measurable impact. TikTok Shop typically reaches meaningful GMV within 60–90 days of a properly built affiliate program. Clients who commit to a 90-day runway across their primary channels consistently outperform those chasing immediate results.
THE RESULTS.
DONT LIE
Real numbers from real E-Commerce clients.
DTC / E-Commerce
3.8x
ROAS improvement for a beauty brand scaling from $30K to $150K/month in Meta ad spend — through a combined creative refresh and audience architecture overhaul.
Read the case study
CPG / TikTok Shop
$280K
In TikTok Shop GMV generated in the first 90 days for a CPG brand after launching an affiliate creator program with 40+ micro-creators.
Read the case study
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E-Commerce Revenue?
Book a free strategy call. We'll review your current channel mix and identify the highest-leverage opportunities for your brand.