Book now

The BPM Blog

Marketing Insights that don’t Lie.

Field notes from a 35-person onshore team managing $35M+ in annual ad spend. No vanity metrics, no recycled hot takes — just what actually moves the needle across paid media, organic growth, creative, and PR.

FEATURED POST

Business team discussing information around a laptop during an agency evaluation meeting.

10 Sep 2026

Paid Social

How to Choose a Paid Social Agency for E-Commerce

CB

Claire Winslow Brown—
Chief Executive Officer
Two people reviewing printed photographs and color references at a table.

Can Your Ad Budget Support Your Creative Production Plan?

Match creative production to the paid social media budget and the decisions you need to make. Use a practical planning worksheet without guessing a universal ad count.

October 5, 2026
Laptop beside printed performance reports used to review ecommerce conversion tracking.

Are Your Ads Counting the Same Purchase Twice?

Separate duplicate purchase events from overlapping ad attribution. Use a test-order checklist to check IDs, values, conversion actions, and reporting periods.

October 2, 2026
Person reviewing performance data on a laptop at a white table.

TikTok Shop GMV Max ROI: What Does It Actually Tell You?

GMV Max can attribute organic and paid orders to a campaign. Use this reporting checklist to separate attributed sales, costs, and the next budget decision.

October 1, 2026
Person holding a smartphone with the TikTok app icon visible beside product packaging.

TikTok Shop Launch Budget: What Should You Include?

An ad budget is only part of the plan. Map the costs of samples, content, operations, and agency support before committing to a TikTok Shop launch.

September 30, 2026
Creator adjusting a smartphone on a tripod with a ring light for product video production.

Should Your Shopify Brand Launch on TikTok Shop?

Before adding TikTok Shop, check product fit, economics, content, and operating capacity. Use this worksheet to decide whether to launch, prepare, or pause.

September 29, 2026
Laptop displaying an online store beside a miniature shopping cart.

Are Your Ads Bad, or Is Your Landing Page Losing the Sale?

Clicks are a clue, not a verdict. Trace attention, traffic quality, page arrivals, and checkout behavior to decide what the campaign actually needs.

September 28, 2026

Client Spotlight

Cacao & Cardamom chocolates featured in our Father’s Day gift guide

Father’s Day Gift Guide: Brands We Love Working With

A Father’s Day spotlight on some of our favorite client brands, with gifts for dads who love great food, the outdoors, race day, and more.

Explore the gift guide →