Best Practice Media earns media coverage, high-authority backlinks, podcast placements, and speaking opportunities for your brand — building the credibility and domain authority that compound across SEO, brand trust, and long-term business value.
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"Best Practice Media has been one of the most dependable partners I have worked with. They help me think through the tough calls and stay proactive when things shift."
Rachael Thornbury — CMO, Drip EZ
Every engagement includes these core deliverables — plus whatever your specific situation requires.
Strategic media outreach to journalists, editors, and online publications — securing coverage in outlets relevant to your audience that builds brand awareness and drives referral traffic.
High-quality backlink acquisition through digital PR, resource link building, and strategic content placement — building the domain authority that drives long-term organic search rankings.
Identifying relevant podcasts, crafting compelling pitch angles, and securing bookings for your executive team or brand representatives — expanding reach and authority with highly engaged niche audiences.
Research, identification, and application support for industry conferences, panels, and events — positioning your leadership as visible, credible voices in your vertical.
Compelling press releases written in journalistic style, distributed to relevant outlets and wire services — for product launches, partnerships, awards, and company milestones.
Identifying and pursuing co-marketing opportunities, brand partnerships, and editorial collaborations that expand reach and build authority through association with established brands.
A repeatable system built for results — transparent at every stage.
1
Brand Audit & Story Development
We begin by identifying what's genuinely newsworthy and interesting about your brand — your data, your expertise, your unique perspective, your origin story. The best digital PR is built on angles that journalists actually want to cover, not features you want to promote.
Story Mining
Data Asset Identification
Spokesperson Prep
Pitch Angle Development
2
Media Mapping & Target List Build
We build a precise media list of journalists, editors, podcasters, and publications whose audiences match yours. Volume matters less than fit — we'd rather land five placements in highly relevant outlets than fifty on sites your customers never read.
Media Research
Journalist Profiling
Publication Fit Scoring
Podcast Research
3
Outreach, Pitching & Relationship Development
Pitches are crafted for each journalist and publication — not templated blasts. Relationships with key journalists and editors are developed over time, creating a foundation for ongoing coverage rather than one-time placements.
Personalized Pitching
Journalist Relationships
Follow-Up Cadence
Response Management
4
Placement Reporting & SEO Amplification
Every placement is tracked and reported with the publication, reach, and any backlink value. SEO placements are verified for dofollow vs. nofollow status and domain authority. Content produced from PR campaigns is amplified through organic social and paid promotion.
Placement Tracking
Backlink Verification
Coverage Amplification
Monthly Reporting
Where We Work.
Expertise across every major platform and tool your business needs.
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Earned coverage in trade publications, industry blogs, and news outlets — the most valuable and credible form of brand exposure.
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Guest appearances on niche podcasts that reach your exact target audience — highly engaged listeners who trust the host's recommendations.
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Speaking placements at industry events — from local meetups to national conferences — that position your team as visible experts.
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Original research, surveys, and data assets that generate media coverage and high-authority backlinks — one of the most scalable link earning strategies.
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Collaborative content, webinars, and joint campaigns with complementary brands — multiplying reach through shared audiences.
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Strategic press release distribution via PR Newswire, BusinessWire, or targeted wire services for announcements warranting broad distribution.
Vertical-specific expertise means faster results and fewer costly learning curves.
Product launch coverage, founder story pitches, and data-driven trend stories that earn placements in shopping, lifestyle, and consumer media.
Executive thought leadership, industry research, and trade publication placements that build credibility with business buyers over the long sales cycle.
Patient education content syndication, provider expertise placements, and health media coverage within HIPAA-aware communication protocols.
Attorney expertise placements, legal commentary on news events, and podcast appearances that position your firm as a trusted resource in your practice areas.
Product launch coverage, founder narrative PR, and technology media placements that drive brand recognition among your ICP.
Retail trade press, lifestyle media, and food/wellness publication coverage that builds brand recognition among both consumers and retail buyers.
Digital PR is the practice of earning media coverage, backlinks, and brand mentions through strategic outreach to journalists, editors, podcasters, and publications — rather than paying for placement. It’s the intersection of traditional public relations and modern SEO: every earned media placement builds brand credibility with audiences and, when it includes a backlink, builds domain authority with search engines.
Unlike traditional PR, digital PR is explicitly tied to measurable outcomes — backlinks, referral traffic, domain authority improvements, and share-of-voice metrics. At Best Practice Media, every digital PR campaign is designed with both brand and SEO outcomes in mind.
Not all backlinks are equal. A link from a high-authority news publication, industry trade journal, or niche podcast show notes carries far more SEO value than a link from a directory or guest post on a low-traffic blog. Earned media links are editorial by nature — a journalist chose to reference your brand, which is exactly the signal Google’s algorithm was designed to reward.
Our digital PR programs are coordinated with our organic search (SEO) team so every placement contributes to domain authority growth alongside its brand value.
Traditional PR focuses on brand reputation, crisis management, and mainstream media relationships — often measured in impressions and sentiment. Digital PR is built around digital-first outcomes: search rankings, referral traffic, backlink quality, and measurable brand reach in the channels where your customers actually spend time.
At Best Practice Media, we bridge both worlds — bringing journalistic credibility and relationship-driven outreach to campaigns that are tracked with the precision of a performance marketing program.
Questions Answered.
Digital PR is the practice of earning coverage, backlinks, and brand mentions through strategic media outreach — to journalists, editors, podcasters, and publications. Unlike advertising, digital PR earns placement based on newsworthiness and relevance. The outcomes are editorial credibility, brand authority, referral traffic, and high-quality SEO backlinks.
Traditional PR focuses on brand reputation and mainstream media relationships, often measured in impressions and sentiment. Digital PR is focused on measurable online outcomes: domain authority, search rankings, referral traffic, and share of voice in digital media. We bridge both — relationship-driven outreach tracked with performance marketing precision.
Editorial backlinks from high-authority publications are among the most powerful SEO signals available. When a journalist references your brand and links to your site from a major publication, it tells Google your content is credible and trustworthy — improving your domain authority and rankings for competitive keywords. Our digital PR programs are coordinated with our SEO team for maximum search impact.
We secure coverage across online publications, trade journals, podcasts, speaking events, industry blogs, and newswires. The right mix depends on your industry and audience. Most engagements combine media outreach for brand coverage with link-focused PR for SEO impact.
Individual placements can be secured within weeks of launching an outreach campaign. SEO benefits from backlinks typically appear over 2–4 months as search engines process the new links. Brand awareness and referral traffic effects are visible from the moment of publication. Like all earned media, digital PR compounds — placements build relationships that generate future coverage.
Yes. We handle all written materials — pitch emails, press releases, media briefs, and speaker bios. Every pitch is written for the specific journalist or publication it’s targeting. We never send templated mass blasts.
Yes. Digital PR is not exclusively for enterprise brands. Niche publications, industry podcasts, and local media are highly valuable for small and mid-size businesses — often more so than national outlets, because the audience overlap is tighter. We build PR programs scaled to your stage and budget.
THE RESULTS
DONT LIE.
Real numbers from real clients. This is the standard we hold ourselves to on every account.
b2b
180+
High-authority backlinks earned for a B2B software company through a data-driven research PR campaign — driving a measurable improvement in domain authority and first-page rankings.
Read the case study
E-commerce
40+
Media placements secured for a DTC consumer brand in the first 6 months — including features in major lifestyle publications that drove significant referral traffic and brand search lift.
Read the case study
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Ready for Authority
That Earns Trust?
Book a free strategy call. We'll identify your strongest PR angles and map out what an earned media program looks like for your brand.