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The BPM Blog

Marketing Insights that don’t Lie.

Field notes from a 35-person onshore team managing $35M+ in annual ad spend. No vanity metrics, no recycled hot takes — just what actually moves the needle across paid media, organic growth, creative, and PR.

FEATURED POST

Business team discussing information around a laptop during an agency evaluation meeting.

10 Sep 2026

Paid Social

How to Choose a Paid Social Agency for E-Commerce

CB

Claire Winslow Brown—
Chief Executive Officer
Two designers reviewing photographs and color swatches at a worktable.

Black Friday Marketing Strategy: Build the Creative Plan First

October 13, 2026
Person using a calculator beside a laptop while reviewing business finances.

Marketing Efficiency Ratio: How to Use MER Without Fooling Yourself

October 12, 2026
Small business owner photographing a black sneaker beside a laptop and shipping boxes.

Google Shopping Feed Optimization: Fix the Feed Before Raising Bids

A practical Google Shopping feed optimization checklist for fixing eligibility, product matching, titles, images, variants, and profit signals before raising bids.

October 9, 2026
Two women planning social media content with a laptop, smartphone, and handwritten notes.

Paid vs. Organic Social Media: Where Should Your Budget Go?

A practical paid vs. organic social media framework for deciding what each channel should do, how to allocate limited resources, and how to measure the work.

October 8, 2026
Woman filming a makeup tutorial with a smartphone and ring light.

TikTok Spark Ads: What to Check Before Boosting a Post

A creator post getting attention deserves a closer look. Check authorization, music, the purchase path, and acquisition costs before funding a TikTok Spark Ads test.

October 7, 2026
Team reviewing account handover documents beside a laptop.

Switching Paid Media Agencies? Don’t Cut Access Yet.

October 6, 2026

Client Spotlight

Cacao & Cardamom chocolates featured in our Father’s Day gift guide

Father’s Day Gift Guide: Brands We Love Working With

A Father’s Day spotlight on some of our favorite client brands, with gifts for dads who love great food, the outdoors, race day, and more.

Explore the gift guide →