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The BPM Blog

Marketing Insights that don’t Lie.

Field notes from a 35-person onshore team managing $35M+ in annual ad spend. No vanity metrics, no recycled hot takes — just what actually moves the needle across paid media, organic growth, creative, and PR.

FEATURED POST

Business team discussing information around a laptop during an agency evaluation meeting.

10 Sep 2026

Paid Social

How to Choose a Paid Social Agency for E-Commerce

CB

Claire Winslow Brown—
Chief Executive Officer
Small business owner photographing a black sneaker beside a laptop and shipping boxes.

Google Shopping Feed Optimization: Fix the Feed Before Raising Bids

A practical Google Shopping feed optimization checklist for fixing eligibility, product matching, titles, images, variants, and profit signals before raising bids.

October 9, 2026
Woman filming a makeup tutorial with a smartphone and ring light.

TikTok Spark Ads: What to Check Before Boosting a Post

A creator post getting attention deserves a closer look. Check authorization, music, the purchase path, and acquisition costs before funding a TikTok Spark Ads test.

October 7, 2026
Team reviewing account handover documents beside a laptop.

Switching Paid Media Agencies? Don’t Cut Access Yet.

October 6, 2026
Two people reviewing printed photographs and color references at a table.

Can Your Ad Budget Support Your Creative Production Plan?

Match creative production to the paid social media budget and the decisions you need to make. Use a practical planning worksheet without guessing a universal ad count.

October 5, 2026
Laptop beside printed performance reports used to review ecommerce conversion tracking.

Are Your Ads Counting the Same Purchase Twice?

Separate duplicate purchase events from overlapping ad attribution. Use a test-order checklist to check IDs, values, conversion actions, and reporting periods.

October 2, 2026
Person reviewing performance data on a laptop at a white table.

TikTok Shop GMV Max ROI: What Does It Actually Tell You?

GMV Max can attribute organic and paid orders to a campaign. Use this reporting checklist to separate attributed sales, costs, and the next budget decision.

October 1, 2026

Client Spotlight

Cacao & Cardamom chocolates featured in our Father’s Day gift guide

Father’s Day Gift Guide: Brands We Love Working With

A Father’s Day spotlight on some of our favorite client brands, with gifts for dads who love great food, the outdoors, race day, and more.

Explore the gift guide →