Book now

The BPM Blog

Marketing Insights that don’t Lie.

Field notes from a 35-person onshore team managing $35M+ in annual ad spend. No vanity metrics, no recycled hot takes — just what actually moves the needle across paid media, organic growth, creative, and PR.

FEATURED POST

Business team discussing information around a laptop during an agency evaluation meeting.

10 Sep 2026

Paid Social

How to Choose a Paid Social Agency for E-Commerce

CB

Claire Winslow Brown—
Chief Executive Officer
Content creator filming a beauty tutorial with a smartphone and ring light.

TikTok Shop Affiliate Creative Brief Template: What Creators Need

Use this TikTok Shop affiliate creative brief template to define product truths, offers, hooks, required content, compliance boundaries and creator freedom.

October 30, 2026
Hands tying a red ribbon on a gift box beside a laptop on a red surface.

ChatGPT Ads for Holiday Shoppers: A 90-Day Launch Plan

A practical 90-day ChatGPT Ads holiday plan covering account readiness, creative, measurement, launch decisions, and BPM's management offer.

October 29, 2026
Ecommerce seller packing products for creator samples.

TikTok Shop Creator Recruitment: Build a Weekly Affiliate Pipeline

Build a weekly TikTok Shop creator recruitment pipeline that connects outreach, samples, posts and sales.

October 28, 2026
Marketing team reviewing a digital campaign plan on a laptop.

Performance Max Agency: 10 Questions to Ask Before You Hire One

Use this 10-question scorecard to evaluate a Performance Max agency’s measurement, feed, creative, controls and reporting before you hire.

October 27, 2026
Marketing proposal files and calculator during a PPC pricing review.

PPC Management Pricing: What Are You Actually Paying For?

Compare PPC management pricing models, scope, ownership and reporting with a practical worksheet for evaluating agency proposals.

October 26, 2026
Warehouse employee reviewing shipment paperwork beside packed boxes.

TikTok Shop Shipping Requirements: From Order to Delivery

TikTok Shop shipping requirements explained: order statuses, carrier scans, valid tracking rules and a practical warehouse handoff checklist.

October 23, 2026

Client Spotlight

Cacao & Cardamom chocolates featured in our Father’s Day gift guide

Father’s Day Gift Guide: Brands We Love Working With

A Father’s Day spotlight on some of our favorite client brands, with gifts for dads who love great food, the outdoors, race day, and more.

Explore the gift guide →