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The BPM Blog

Marketing Insights that dont’t Lie.

Field notes from a 35-person onshore team managing $35M+ in annual ad spend. No vanity metrics, no recycled hot takes — just what actually moves the needle across paid media, organic growth, creative, and PR.

FEATURED POST

Assorted colorful chocolates in Cacao & Cardamom gift boxes

10 Sep 2026

Paid Social

How to Choose a Paid Social Agency for E-Commerce

CB

Claire Winslow Brown—
Chief Executive Officer
Editorial illustration of an unpacked ceramic mug and tissue paper beside a smartphone on a tabletop tripod in a home filming setup.

TikTok Shop Samples Delivered. Where Are the Posts?

Samples shipped is only a starting point. Use this worksheet to track delivery, creator posts, overdue orders, and what each completed collaboration actually costs.

September 15, 2026
Editorial illustration of a wooden meeting table with two coffee cups, an open notebook, calculator, pen, and reading glasses.

Bring Finance Into Your Next Agency Conversation

September 12, 2026
Apparel, shipping supplies, and a postage scale on an e-commerce packing table.

What Does an E-Commerce Paid Social Agency Cost?

Agency fees are only part of the budget. Here’s how to compare scope, creative costs, and retainers—and why our fee doesn’t rise with ad spend.

September 9, 2026
Phone on a tripod filming an open insulated lunch bag for a product demonstration.

How to Choose a TikTok Shop Agency: Beyond the GMV

A big GMV number needs context. Here’s how to evaluate a TikTok Shop agency’s creator program, reporting, costs, and operating responsibilities.

September 8, 2026
Handwritten margin example: $100 in sales minus $60 in costs leaves $40 before ads.

What Is a Profitable ROAS for Your E-Commerce Brand?

A 4X ROAS isn’t automatically profitable. Work backward from your margins, fees, and profit goals to find a target that fits your brand.

September 7, 2026
Notebook with a hand-drawn chart beside a laptop and iced coffee.

Should Your E-Commerce Brand Test ChatGPT Ads?

A new ad channel deserves a clear test. Evaluate access, your offer, measurement, and the budget you can afford before committing to ChatGPT ads.

September 6, 2026

Client Spotlight

Cacao & Cardamom chocolates featured in our Father’s Day gift guide

Father’s Day Gift Guide: Brands We Love Working With

A Father’s Day spotlight on some of our favorite client brands, with gifts for dads who love great food, the outdoors, race day, and more.

Explore the gift guide →