ROAS & Break-Even Calculator
Calculate ROAS from revenue and spend, then find your break-even and target-margin thresholds.
Calculate your ROAS →
Best Practice Media · Free marketing tools
Make the economics clearer before you scale. Use BPM’s free tools to calculate ROAS, TikTok Shop contribution, click-through rate, customer acquisition cost, PPC budgets and conversion rates.
Calculate ROAS from revenue and spend, then find your break-even and target-margin thresholds.
Calculate your ROAS →Model monthly contribution after product costs, fulfillment, commissions, samples, creator fees and advertising.
Calculate shop economics →Calculate click-through rate, clicks per 1,000 impressions and optional CPC and CPM. Model a target at the same impression count.
Calculate click-through rate →Include the full sales and marketing acquisition investment, count new customers and compare CAC with your chosen ceiling.
Calculate acquisition cost →Work backward from a customer goal using CPC, conversion, qualification and close rates. Compare required media spend with your budget.
Plan your PPC budget →Calculate a matched purchase, inquiry or signup rate. Compare target conversions and percentage-point versus relative changes.
Calculate conversion rate →These free calculators turn your own inputs into transparent planning scenarios. They do not retrieve your advertising accounts, forecast sales or establish that a campaign caused revenue. Start with the illustrative examples, then replace them with consistent revenue and cost figures.
For the thinking behind the tools, read our profitable ROAS guide and TikTok Shop affiliate commission guide. For help applying the results, talk with BPM.