Find the gaps
Review real buyer questions, competing answers, cited sources, and inaccurate brand descriptions. Get a documented baseline and a prioritized opportunity list.
Best Practice Media helps brands improve how they appear in AI-assisted research. Our GEO services connect technical discoverability, useful content, clear business information, and credible supporting sources—so buyers can find and evaluate what you do.
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Clear information. Credible evidence. A measurable plan.
OUR APPROACH
Every engagement includes these core deliverables — plus whatever your specific situation requires.
Review a defined set of buyer questions and record how selected AI products describe your brand, which competitors appear, and what sources are cited.
Check crawling, indexing directives, canonical URLs, internal links, and whether important page content is accessible. Prioritize issues that prevent discovery.
Make your services, audiences, locations, team, and business identity consistent across key pages and relevant public profiles.
Develop clear answers to evaluation, cost, comparison, and implementation questions. Use specific expertise and evidence rather than interchangeable articles.
Identify case studies, expert contributions, customer testimony, and relevant third-party coverage that can support your claims.
Repeat a documented query set, track citations and accuracy, and connect visibility observations with search data and qualified inquiries where available.
A focused process for improving the sources that shape how buyers discover your business.
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Establish the Baseline
Agree on target customers, services, and buyer questions. Record current answers, sources, and site issues so we have a starting point.
Buyer Questions
Source Review
Site Audit
Baseline
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Prioritize the Gaps
Choose the highest-value page, content, and evidence improvements. Assign owners and separate quick fixes from work that requires new proof.
Priorities
Evidence Gaps
Owners
Scope
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Improve the Sources
Update the agreed pages, publish useful content, connect related resources, and coordinate supporting evidence and profile corrections.
Content
Internal Links
Profiles
Technical Fixes
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Review & Refine
Repeat the measurement process and review business signals. Use patterns across observations to inform the next round, not a single favorable answer.
Citations
Accuracy
Qualified Leads
Next Steps
Where We Work.
Expertise across every major platform and tool your business needs.
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Observe search-enabled answers, brand descriptions, and cited sources using a documented query set. Results vary by query, product settings, and time.
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Improve the search foundations and source quality relevant to Google’s AI experiences, alongside conventional organic search.
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Review which sources appear in answers to relevant buyer questions and whether your business is described accurately.
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Use available indexing and search-performance data to diagnose discovery issues and understand demand.
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Review referral traffic and conversions where measurable, recognizing that not every AI-assisted journey produces an identifiable click.
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Check factual consistency on relevant business, professional, and industry profiles. Pursue genuine evidence rather than manufactured endorsements.
Vertical-specific expertise means faster results and fewer costly learning curves.
Help buyers understand products, use cases, comparisons, policies, and the evidence behind product claims.
Explain who you serve, what engagements include, and how prospective clients should evaluate a provider.
Clarify features, integrations, limitations, pricing structure, and common evaluation questions.
Present expertise, credentials, scope, and service-area information accurately and with appropriate review.
Connect product expertise with useful educational content and credible customer or expert evidence.
Make services, locations, contact information, and local proof consistent and easy to find.
Generative engine optimization agency
Your next customer might start with a question. Make sure your expertise is part of the research.
Best Practice Media helps brands improve their visibility in AI-assisted search. We connect useful content, technical SEO, and credible evidence so buyers can understand what you do—and why you belong on their shortlist.
An illustration of the sources we strengthen—not a simulated AI recommendation.
First, the plain-English version
Generative engine optimization (GEO) is the work of making your business and expertise easier to discover, understand, and reference in AI-assisted answers.
A good answer needs something good to work with.
When someone asks about providers, pricing, alternatives, or how a service works, vague website copy doesn’t give them much to go on. We make the important information specific: your services, your audience, your approach, and the evidence behind your claims.
These are environments we can observe, not platforms we control or endorsements of BPM.
What we work on
Your proposal defines the pages, deliverables, responsibilities, and reporting cadence. Here’s the work we build that scope around.
Review real buyer questions, competing answers, cited sources, and inaccurate brand descriptions. Get a documented baseline and a prioritized opportunity list.
Review crawl access, indexing controls, canonical URLs, internal links, and accessible page content. Turn discovery problems into an actionable technical checklist.
Improve service pages and business information so your offering, audience, team, and locations are easy to understand and consistent across relevant profiles.
Build useful content around cost, fit, comparisons, and implementation. Bring in your experts, examples, and real limitations instead of publishing interchangeable articles.
Identify customer stories, original insights, expert contributions, and relevant third-party coverage. Develop the evidence your claims need, with your team’s review.
Repeat a documented set of questions. Track mentions, citations, accuracy, and available business signals, then use the findings to choose the next improvements.
The content test
If so, we probably need to dig deeper.
“We deliver customized solutions and exceptional results.”
Who is this for? What will you actually do? What does an engagement include? What evidence supports the outcome? When are you the wrong fit?
We use interviews with your team and material you can substantiate to make the answers useful. Original examples, clear explanations, and honest tradeoffs give buyers more to evaluate—and give search systems more meaningful information to work with.
How we work together
Choose the services, audiences, and questions that matter commercially. Agree on what success means and document where you stand today.
Prioritize the most useful improvements. Separate copy updates from technical changes and evidence we need to develop with your team. Assign owners before work begins.
Improve the agreed pages, create useful resources, connect related content, and correct inconsistent information. Keep claims tied to evidence you can stand behind.
Compare observations at agreed milestones. Look for patterns across answers and business signals, then adjust the plan as your market and AI products change.
Measurement with context
One flattering screenshot isn’t a measurement program. We record the question, product, relevant settings, and date so observations have context.
Does your brand appear in the agreed question set? Which pages are cited? Who else shows up? We track patterns across repeated observations.
Are your services and capabilities described correctly? Are important facts missing or outdated? We identify the sources worth correcting.
What do available referral, search, and qualified-inquiry data tell us? We keep observed visibility separate from attributable leads and revenue.
Answers vary with wording, context, settings, and time. Not every AI-assisted customer journey produces an identifiable referral click.
Part of the bigger picture
GEO builds on accessible pages, useful content, and sound search foundations. Coordinate the work with BPM’s organic search services.
Your own site is one source. Relevant expert contributions and genuine coverage can support your wider reputation. Explore digital PR.
Paid placements and organic AI visibility are different opportunities. For paid-channel planning, see our ChatGPT Ads services.
Our technical approach follows established search guidance, including Google’s guidance on AI optimization. No special schema or content trick guarantees inclusion.
Before we get started
A GEO engagement can include a visibility baseline, technical discovery review, content and service-page improvements, evidence development, and repeat measurement. Your proposal defines the pages, deliverables, and reporting cadence.
No. Neither BPM nor another agency can guarantee that an independent AI system will recommend your business first. We improve the sources within our control and report what we observe.
SEO supports discoverability in search. GEO adds explicit attention to how AI-assisted answers describe, compare, and cite your business. The work overlaps substantially, so we plan them together rather than treating them as competing services.
We use a consistent set of buyer questions and record the AI product, relevant settings, date, brand mentions, citations, and inaccuracies. We interpret those observations alongside available search data and business outcomes.
No. Paid ChatGPT ads are separate from organic answers. Buying an ad does not purchase a recommendation in the answer. Read our ChatGPT ads testing guide for the paid-channel distinction.
BPM uses retainer-based pricing. The scope depends on the site, target services, content needs, technical issues, and supporting evidence available. We define deliverables and responsibilities before work begins.
We can establish a baseline and begin agreed improvements first; changes in crawling, indexing, citations, and buyer behavior follow their own timelines. Review progress at agreed milestones rather than expecting a guaranteed ranking date.
Let’s make your expertise easier to discover
Bring your priority services, target customers, and the questions you keep hearing. We’ll talk through where GEO fits and what a useful starting scope could look like.
BPM starts with the questions your buyers actually ask: which provider fits, what a service costs, how an engagement works, and what supports a claim. We turn those questions into a prioritized plan for your website and supporting sources.
GEO builds on organic search fundamentals. Crawl access, useful content, internal links, and accurate structured data support discovery. A new label does not replace those foundations.
We also coordinate with digital PR where genuine third-party coverage or expert contributions would strengthen the evidence around your business. Coverage, links, and AI inclusion cannot be guaranteed.
AI answers change with wording, model, search settings, context, and time. We record the conditions of each observation and look for repeated patterns in mentions, citations, and factual accuracy.
Visibility is one signal. We also review available search and referral data and qualified inquiries. The aim is better discovery by relevant buyers, not a collection of favorable screenshots.
Questions Answered.
A GEO engagement can include a visibility baseline, technical discovery review, content and service-page improvements, evidence development, and repeat measurement. Your proposal defines the pages, deliverables, and reporting cadence.
No. Neither BPM nor another agency can guarantee that an independent AI system will recommend your business first. We improve the sources within our control and report what we observe.
SEO supports discoverability in search. GEO adds explicit attention to how AI-assisted answers describe, compare, and cite your business. The work overlaps substantially, so we plan them together rather than treating them as competing services.
We use a consistent set of buyer questions and record the AI product, relevant settings, date, brand mentions, citations, and inaccuracies. We interpret those observations alongside available search data and business outcomes.
No. Paid ChatGPT ads are separate from organic answers. Buying an ad does not purchase a recommendation in the answer. Read our ChatGPT ads testing guide for the paid-channel distinction.
BPM uses retainer-based pricing. The scope depends on the site, target services, content needs, technical issues, and supporting evidence available. We define deliverables and responsibilities before work begins.
We can establish a baseline and begin agreed improvements first; changes in crawling, indexing, citations, and buyer behavior follow their own timelines. Review progress at agreed milestones rather than expecting a guaranteed ranking date.
THE RESULTS
DONT LIE.
A plan built around your business.
work with bpm
Make Your Expertise
Easier to Discover.
Bring your priority services, target customers, and current content. We’ll identify the questions buyers ask and the sources worth strengthening.