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The BPM Blog

Marketing Insights that don’t Lie.

Field notes from a 35-person onshore team managing $35M+ in annual ad spend. No vanity metrics, no recycled hot takes — just what actually moves the needle across paid media, organic growth, creative, and PR.

FEATURED POST

Business team discussing information around a laptop during an agency evaluation meeting.

10 Sep 2026

Paid Social

How to Choose a Paid Social Agency for E-Commerce

CB

Claire Winslow Brown—
Chief Executive Officer
Laptop displaying a performance graph in an office workspace.

Is Branded Search Making Your ROAS Look Better Than It Is?

A strong blended ROAS can hide expensive customer acquisition. Separate branded and nonbranded search, then use this worked example and checklist to decide what to test.

September 25, 2026
Laptop displaying analytics beside printed performance reports.

Is AI Search Sending You Customers—or Just Mentioning You?

Measure GEO beyond a few chatbot screenshots. Track brand mentions, cited pages, referral traffic, and qualified leads with a repeatable reporting template.

September 23, 2026
Hands using a calculator beside a laptop and finance notebook.

What Can You Actually Afford to Pay TikTok Shop Creators?

Set TikTok Shop affiliate commissions with your margin in mind. Work through product costs, fees, discounts, returns, and a clear example before you commit.

September 22, 2026
Marketing team reviewing charts and campaign information around a table.

Is Your Meta Ad Tired—or Is Something Else Wrong?

Before replacing your Meta ads, check whether creative, audience, offer, or tracking is behind the drop. Use this practical diagnostic worksheet.

September 21, 2026
Shopper comparing products displayed on a store shelf.

Which Products Should You Put Ad Spend Behind?

Choose products for paid ads using contribution, stock, customer demand, and creative potential. Includes a practical product-selection worksheet.

September 18, 2026
Team planning around a laptop with notes and project materials.

What Does Your Paid Social Agency Actually Need From You?

Give your paid social agency the context to make better decisions. A practical client checklist for stock, margins, creative, access, and approvals.

September 17, 2026

Client Spotlight

Cacao & Cardamom chocolates featured in our Father’s Day gift guide

Father’s Day Gift Guide: Brands We Love Working With

A Father’s Day spotlight on some of our favorite client brands, with gifts for dads who love great food, the outdoors, race day, and more.

Explore the gift guide →