Blog - Best Practice Media

The BPM Blog

Marketing Insights that dont’t Lie.

Field notes from a 35-person onshore team managing $35M+ in annual ad spend. No vanity metrics, no recycled hot takes — just what actually moves the needle across paid media, organic growth, creative, and PR.

FEATURED POST

17 Jul 2025

Design

🚨 June 2025 Google Core Update: What Agencies & Their Clients Need to Know

This isn’t a niche tweak—it’s a broad ranking shift across all types of content and search verticals, including organic search, Discover, and featured snippets.

CB

Claire Winslow Brown—

Chief Executive Officer

Meta AI Advertising: Why Advantage+ Changes Everything | BPM

The landscape of Meta advertising has fundamentally changed. If you're still thinking about Facebook and Instagram ads the way you did even two years ago, you're already behind.

October 24, 2025

Why ‘Poor’ Ad Scores Don’t Mean Poor Performance (And Why You Shouldn’t Panic)

Both Google and Meta use internal scoring systems to rank how “optimized” your campaigns are. You might see these labeled as:

October 14, 2025

Stop Optimizing Ads Too Soon: Why You Need to Let Meta Breathe

Industry best practices and Meta’s own guidance provide clear thresholds before performance data becomes reliable:

September 16, 2025

Why You Might See an Ad You Didn’t Approve

Meta has introduced a set of creative automation tools across its ad platform. These include:

August 8, 2025

Top 10 Social Media Marketing Best Practices for Small Business

Use these top 10 social media marketing best practices for small business to build your brand and generate a profit using social media.

June 15, 2023

Top 10 Social Media Marketing Best Practices for Small Business

June 15, 2023