case study
E-Commerce · Paid Media · Full-Funnel Strategy
Pip Pop Post had a strong product and real market potential — but an ad account that lacked the infrastructure to unlock it. No reliable conversion tracking, inconsistent campaign structure, conservative spend. BPM rebuilt everything from the ground up and scaled the brand 14X in just over a year.
Increase in managed ad spend
ROAS maintained throughout
Total impressions generated
About the Brand
When BPM took over, Pip Pop Post’s advertising lacked the foundation needed to scale. Conversion tracking was inconsistent, making it nearly impossible to optimize for true business profitability. The account structure was fragmented, spend was conservative, and despite a product with genuine market appeal, the brand was barely scratching the surface of its potential audience.
BPM started with infrastructure. Robust conversion tracking was established before any aggressive scaling began — because without clean data, optimization is guesswork. Once the foundation was in place, BPM rebuilt the account with a full-funnel approach: awareness campaigns driving broad reach, conversion campaigns capturing high-intent buyers. A rigorous creative testing program was launched at scale, identifying the formats and messages that resonated with Pip Pop Post’s audience. With a proven, efficient engine running, BPM scaled spend aggressively.
Paid Media
Full-Funnel Strategy
Creative Testing
E-commerce
In just over a year, managed ad spend grew 14X. Through all of that growth, ROAS held at 3.36 — proving that the scaling was strategic, not reckless. Total impressions grew from 11.8 million to over 198 million, building brand awareness at a scale the team hadn’t previously imagined possible. BPM turned an underperforming account with weak infrastructure into a dominant e-commerce growth engine.
"Best Practice Media has been one of the most dependable partners I have worked with. Our growth this year was shaped by their work and I trust them with channels that matter to our business — Meta, Google, TikTok."
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