Case Study
E-Commerce · Paid Media · Creative
Poppy & Pine is a boutique e-commerce brand that had solid baseline performance but couldn't break through a growth ceiling. BPM's creative-first approach unlocked 50% better engagement, and a disciplined scaling strategy grew the account 12X while maintaining near 5X returns.
CTR improvement
Increase in managed ad spend
ROAS maintained at scale
About the Brand
Poppy & Pine had been spending at a consistent level for some time without meaningful growth. CTR was solid but not exceptional — there was a clear gap between what the creative was achieving and what a more disciplined testing approach could unlock. Conversion tracking was inconsistent, making ROAS optimization difficult. The brand had potential that its advertising wasn’t fully capturing.
BPM launched a rigorous creative testing framework — the most systematic approach to paid social creative in this case study set. Multiple ad formats, hooks, and messages were tested against each other simultaneously, with clear hypotheses behind each test. Winners were scaled, losers were cut quickly, and learnings fed directly back into the next creative cycle. Alongside creative, BPM established clean conversion tracking and a ROAS-centric optimization approach that gave the team confidence to scale.
Paid Media
Creative Strategy
E-Commerce
Performance Marketing
CTR improved 50% — the direct result of BPM’s creative testing discipline. Total managed spend grew 12X, and through all of that growth, ROAS held at near 5X. Poppy & Pine went from a stagnant account spending a modest monthly budget to a high-growth e-commerce program operating at scale, with an efficiency level that makes continued investment an easy decision.
"Best Practice Media has been one of the most dependable partners I have worked with. Our growth this year was shaped by their work and I trust them with channels that matter to our business — Meta, Google, TikTok."
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