Case Study
E-Commerce · Paid Media · Niche Targeting
Integral Truck operates in a highly specialized corner of the trucking industry — exactly the kind of niche where most agencies struggle. BPM's precision targeting approach unlocked 61% ROAS improvement and nearly 4X spend scaling, proving that the right strategy works regardless of category.
ROAS improvement
Increase in managed ad spend
Reduction in cost-per-purchase
About the Brand
Niche markets present a specific challenge in paid social: the audience is smaller, more specialized, and less forgiving of irrelevant messaging. Before BPM, Integral Truck was seeing moderate ROAS and CTR performance — not bad, but well below what precision targeting and niche-specific creative could achieve. The cost-per-purchase was also limiting how aggressively the brand could scale.
BPM implemented a precision-first approach. Audience segmentation was refined to reach highly specific, engaged prospects within the trucking industry — prioritizing relevance over reach at the top of funnel. Ad creative and messaging were rebuilt around what actually resonates with a niche industrial audience. A ROAS-driven scaling framework was then applied, systematically increasing spend as efficiency proved sustainable. Conversion path optimization reduced friction from ad click to purchase.
Paid Media
Niche Targeting
Creative
E-commerce
ROAS improved 61% — the strongest percentage ROAS lift in BPM’s case study portfolio. Managed spend grew 3.8X, and cost-per-purchase dropped 23%. The case study also validates something important for prospective clients in non-obvious categories: BPM’s approach isn’t built for mainstream consumer e-commerce alone. It transfers to specialized audiences, industrial products, and niche markets where most agencies struggle to find traction.
"Best Practice Media has been one of the most dependable partners I have worked with. Our growth this year was shaped by their work and I trust them with channels that matter to our business — Meta, Google, TikTok."
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