Flower Shop / Fragrance / TikTok Shop case study
138% Shop GMV growth.
Built alongside a creator program.
Shop GMV grew 138% from June to August 2026. BPM supported Flower Shop’s launch with affiliate outreach, product seeding, and content generation.
Discuss your TikTok Shop programView the case study PDFCreator, video, and order counts: June 1–September 24, 2026. September is a partial month.
The starting point: one hero product
Flower Shop is a fragrance brand with an established audience. BPM’s TikTok Shop work began on June 1, 2026. In the launch month, Moon Cycle Fragrance Mist accounted for 96.7% of Shop GMV.
The opportunity was to build an active affiliate content program and broaden the products contributing to sales. This was a new Shop program for an existing brand, not a brand starting without an audience.
The program: outreach, seeding, and content
BPM’s work centered on affiliate outreach, product seeding, and content generation. The reporting connects creator participation and published videos with Shop sales and product performance.
- Affiliate outreach and seeding: The period report records 33,975 creators contacted and 456 samples shipped.
- Content participation: 290 creators posted 406 videos during the reporting period.
- Paid support: GMV Max supported the program. Shop sales include more than paid activity.
- Product-level review: Monthly reporting showed how sales shifted beyond the original hero product.
The results: sales broadened across the catalog
Shop GMV grew 138% from June to August 2026. July grew 29% over June; August grew 84% over July. These percentages compare complete calendar months.
Moon Cycle’s share of Shop GMV fell from 96.7% in June to 46.0% in August while its GMV also increased. Other products were contributing more, rather than the original product simply losing sales.
How to read these results
Figures come from BPM’s Flower Shop period reporting. Growth compares June and August 2026. Creator, video, and order counts cover June 1–September 24, 2026; September is a partial month.
GMV is gross merchandise value, not profit or revenue net of all costs. Affiliate-attributed sales are included within Shop sales and should not be added to the total. Growth in Shop GMV does not establish incremental paid-ad returns. These results describe one brand and do not guarantee future performance.
For help interpreting campaign dashboards, read our guide to GMV Max ROI and attribution.
Could a creator-led Shop program fit your brand?
Bring your product catalog, margins, inventory plan, and current TikTok Shop results. We’ll discuss where an initial test should focus and what evidence would support the next investment.
Book a TikTok Shop strategy conversation · Explore BPM’s TikTok Shop services
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