case study
B2B · Paid Media · Lead Generation
Freedom Practice Coaching came to BPM with a fragmented Meta Ads account, inconsistent spend, and a cost-per-lead that was limiting their ability to scale. Within months, BPM had rebuilt the account from the ground up — and the results compounded year over year.
Reduction in cost-per-lead
More leads year-over-year
CTR improvement
About the Brand
Before partnering with BPM, Freedom Practice Coaching’s Meta Ads were characterized by lower engagement, inconsistent spend, and a fragmented campaign structure that drove costs up and quality down. CTRs were well below benchmark, and the cost per lead was high enough that scaling felt risky rather than exciting.
BPM implemented a full account overhaul built around a diversified lead funnel, introducing multiple entry points for prospects at different stages of consideration. Campaign Budget Optimization (CBO) was deployed to let Meta’s algorithm automatically allocate spend to the highest-performing ad sets in real time. A structured creative testing program launched high-engagement formats that achieved significantly higher CTRs. A robust retargeting layer was built to move prospects from initial awareness through to high-value discovery calls.
Paid Media
Lead Generation
Funnel Strategy
B2B Marketing
The results compounded year over year. Total leads grew more than 14% while cost-per-lead dropped 50% — meaning FPC was acquiring more clients at half the previous cost. CTR improved 11% across the account, and the top campaigns achieved engagement rates well above category benchmarks. BPM had provided FPC with the scalable foundation they needed to grow their coaching practice and reach more practitioners.
“Strategic thinking with excellent execution. They’re organized, proactive, and genuinely invested in our growth.”
work with bpm
Book a free strategy call. We'll show you exactly what a BPM engagement looks like for your business — and what results are realistic.