Five Reasons Why Your Business Needs SEO
Optimizing your website improves the quality AND quantity of traffic going to your website through organic search engine results.
At Best Practice Media, we are HUGE fans of SEO (Search Engine Optimization) for big and small businesses. Optimizing your website improves the quality AND quantity of traffic going to your website through organic search engine results. Still not convinced? We discuss five ways we believe SEO will help your business flourish organically.
SEO brings in more targeted traffic to your website
A great SEO campaign can bring targeted web traffic with high conversion potential. This is because SEO is a high-target marketing tool that uses keyword analysis. This lets you know how big a “market” is, how many people are searching for that exact keyword, and just how competitive the industry is, and we can even find the intel behind keyword searches. There is so much you can discover just by analyzing keyword searches alone! (we have been down that rabbit hole many times).
Without SEO, it would be challenging to find websites within a specific business sector using search engines alone. The practice of understanding the intricacies of your industry, relevant trends, and search terms mean that you can fully optimize your website to bring in targeted traffic and the most relevant audiences every time.
SEO improves your website’s user experience
Implementing SEO on your website has an added benefit because it will bring an improved user experience for your site visitors. Of course, you should always have user-friendly approaches at the front of your mind whatever you do to your website! Many SEO strategies align perfectly with this.
An SEO strategy that looks at quality components and meets the searcher’s intent requires a positive user experience. User benefits can include technical aspects of your website, like improving page speed so your website loads faster to creating valuable and engaging content. This provides an improved user experience and can help your website rank better. What’s not to love?
We know that in the past, SEO was seen as a way to improve ranking and nothing more. Still, today, SEO also puts a significant emphasis on providing quality, RELEVANT information to users that actually answers their questions as well. This collates with Google and answers questions rather than just being a search engine. Now, it looks to find the answers to a user’s query via the SERPS (search engine results page). Google wants users to experience fewer clicks and get the information they want quickly and effectively. These days, customers and site visitors know exactly what they want when typing in their search queries, so if your website doesn’t cater to what your audience is looking for, Google will know, and you may get left behind.
SEO increases leads, traffic and conversions
As mobile traffic continues to rise and dominate, local search has become integral to any small or medium-sized business’s success. Local SEO looks at optimizing your product or service for a specific vicinity so that people wanting that product or service in your area can find you quickly and efficiently when they search online. Local SEO will focus on particular towns, cities, regions, and even states to establish the best medium for your brand messaging on a local level.
The goal of any great SEO strategy should be to drive more qualified traffic to your business’s website and generate leads and conversions. A good plan will increase your ranking in the search results and improve the odds of a potential customer finding your business and getting them to click through to your website. But you don’t want any old traffic. You want the right traffic for your service or product.
So how do you get the best traffic? We need to be strategic with your keywords and other parts of our SEO strategy. Rather than focusing on generic and broad keywords to be seen by the most people possible, we spend time researching and determining the right keywords that will be the most relevant and effective for YOUR business. Getting the right kind of traffic means that when users click on your website, they get what they want and are, therefore, more likely to convert.
SEO is more affordable than ads
While SEO optimization is not free, we can all agree that all the best things cost…something, right? SEO is a relatively inexpensive means of benefiting your brand in the grand scheme of things. More importantly, if done right, the payoff will be considerable (and that’s where we come in!).
You should try to see SEO as more than just a marketing cost. It is actually more like a business investment. You see, SEO done well will hold water year after year, and like many things in life, it will only get better the more attention and investment it gets.
Not only that, but SEO is just as quantifiable as ads and paid searches. You can measure it with analytics and tracking. We use this data to keep you fully informed of how your SEO is performing because, at the end of the day, it’s a given that data never lies. SEO done right is a long-term strategy that isn’t a quick fix. It works hard, and it works well long-term to bring target traffic to your website day after day, year after year.
SEO builds brand loyalty, trust, and credibility
If you think about it, your website is often the first thing your online audience sees. This is where you get your chance to shine and generate valuable leads, sales, and other essential conversions. It is where you can show your audience your expert knowledge and build trust and credibility through your content and user experience. This cannot be made overnight; authority and credibility are earned and built over time (just like in real life) and is part of your long-game strategy.
Any website that ranks highly on search engine results will typically be considered trustworthy and high-quality by search engines, which then, in turn, boosts the credibility of your business. Authority can be accrued over time because of factors such as:
- Positive user behavior
- Machine-learning signals
- Natural links
- Optimized on-page elements and content.
Establishing that your brand is an authority on a particular topic/industry or product takes patience, effort, and commitment. It also means offering a service or quality products that allow your customers to trust your brand. You also have to ask how often you make it past the first page on a Google search results page. Most of us rarely do, so it is essential to climb your way to in search result rankings which will, in turn, add more trust and credibility to your brand.
Is SEO right for your business?
Have we managed to convince you that SEO is right for your business? It’s a no-brainer, right? We believe your business will benefit from SEO because organic traffic is inarguably the most prominent traffic source for any website. Then take a search engine-optimized website, and it stands a much better chance of making use of all this traffic and potential conversions than a website that doesn’t use SEO. By implementing SEO best practices in the short and long term, you create a better user experience, a more significant brand reputation, and greater visibility in search engine results.