Case Study
Paid Search · Shopping · Performance Max
36%
True Nutrition Paid Search Case Study
Lower Average Cost per Click
True Nutrition’s product range gives shoppers choices across protein products and custom blends. Under BPM’s management, its Google Ads program generated 43% more clicks year over year while average cost per click declined 36%.
36%
Reduction in average cost per click
+43%
Increase in clicks
794%
Reported return on ad spend
About the Brand
True Nutrition is an ecommerce nutrition brand offering protein products and custom blends that shoppers can tailor to their preferences.
The Challenge
Making a Broad CatalogEasier to Discover.
Shoppers can enter True Nutrition’s catalog through specific ingredients, product types, custom blends, or searches for the brand. Supporting that range requires campaigns that reflect different shopping intentions while keeping advertising costs and purchase outcomes visible.
The Strategy
How BPM Structuredthe Program.
BPM managed a mix of Search, Shopping, and Performance Max campaigns, with distinctions across products and markets.
Long-tail search supported specific queries, Shopping presented products within Google’s commerce placements, and Performance Max extended product promotion across its advertising inventory. The structure provided multiple routes into the catalog.
The Results
More Site Visits at aLower Advertising Cost.
Under BPM’s management, clicks increased 43% while average cost per click fell 36%. Media spend declined approximately 9%, and the account recorded 794% reported ROAS.
The program brought more shoppers to the site with less media investment, creating more opportunities for customers to explore True Nutrition’s products and custom blends.
Results compare January–September 2026 with the same period in 2025. ROAS reflects Google Ads–reported conversion value relative to media spend.
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