Case Study
Paid Search · Google Ads
1,277%
Portals Parfums Paid Search Case Study
Connecting Fragrance Discovery With Purchase Intent
Portals Parfums brings a distinctive creative identity to fragrance. BPM managed a Google Ads program spanning search, product promotion, and video-led discovery, recording 1,277% reported ROAS from January through September.
1,277%
Reported return on ad spend
3.76%
Account-wide click-through rate
About the Brand
Portals Parfums is a fragrance brand whose collection connects an expressive creative identity with ecommerce shopping.
The Challenge
Connecting InterestWith Action.
For an expressive fragrance brand, advertising needs to connect the appeal of the collection with a clear path to purchase. Search, product advertising, and video serve different moments in that journey—and require different campaign roles.
The Strategy
How BPM Structuredthe Program.
BPM’s campaign mix combined Search, Performance Max, and YouTube Demand Gen. Search connected relevant queries with the brand’s shopping destination. Performance Max supported product promotion across Google’s advertising inventory, while YouTube Demand Gen provided a format for visual discovery.
The account used conversion-value bidding for Search and a target return on ad spend for Performance Max, connecting those campaigns’ optimization with purchase value.
The Results
Turning Interest IntoMeasurable Value.
The program recorded 1,277% reported ROAS and an account-wide 3.76% click-through rate. These results give Portals a concrete measure of how its Google Ads investment contributed to attributed purchase value.
Reporting period: January–September 2026. ROAS reflects Google Ads–reported conversion value relative to media spend; it does not measure profit or incremental sales.
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