case study
E-Commerce · Paid Media · Creative Strategy
Cacao & Cardamom is a luxury chocolatier with a premium e-commerce presence. When BPM took over Meta Ads management, the account had hit a ROAS ceiling — spend was increasing but efficiency wasn't keeping pace. BPM broke through that ceiling and doubled the spend while improving returns.
ROAS improvement
CTR improvement
Reduction in cost-per-purchase
About the Brand
Prior to BPM’s involvement, Cacao & Cardamom’s Meta Ads had stalled at a ROAS ceiling — as spend increased, efficiency failed to keep up. CTRs were stable but lacked the breakthrough performance a luxury brand demands, and the cost-per-purchase was limiting the team’s confidence to scale aggressively during peak gifting seasons.
BPM rebuilt the account around three core pillars. First, a ROAS-first optimization approach shifted the focus from general traffic to high-intent purchase behavior. Second, a luxury creative refresh introduced high-quality, visually compelling creative designed specifically to resonate with an affluent gifting audience. Third, an efficiency-at-scale framework was implemented to ensure that as spend grew, returns grew with it — not despite it.
Paid Media
Creative Strategy
E-commerce
ROAS Optimization
BPM increased ROAS by 34% while scaling managed ad spend by over 100% — doubling the budget while simultaneously improving returns. CTR improved 19% and cost-per-purchase dropped 13%. The account broke through its previous ceiling and gave the brand the confidence to scale aggressively into peak seasons. The efficiency gains have sustained into the following year, with ROAS holding strong as the market has grown more competitive.
"Best Practice Media has been one of the most dependable partners I have worked with. Our growth this year was shaped by their work and I trust them with channels that matter to our business — Meta, Google, TikTok."
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