Case Study
Paid Search · Google Ads · Performance Max
+37%
Karen Adams Designs Paid Search Case Study
More Purchases for a Distinctive Paper Goods Brand
Karen Adams Designs grew its Google Ads purchase results under BPM’s management, with purchases up 36% and reported conversion value increasing 37% year over year.
+37%
Growth in reported conversion value
+36%
Increase in purchases
3%
Reduction in cost per conversion
About the Brand
Karen Adams Designs creates calendars, greeting cards, stationery, and desktop accessories. Its original designs are locally printed and hand-finished in its Memphis studio.
The Challenge
Turning Product DiscoveryInto More Purchases.
A paper goods catalog serves a range of shopping occasions, from organizing a workspace to choosing a card or gift. The opportunity was to connect those product categories with shoppers and grow purchase outcomes while keeping acquisition efficiency in view.
The Strategy
Campaigns OrganizedAround the Catalog.
BPM managed category-focused Performance Max campaigns for stationery, calendars, and other products. The active campaigns used target ROAS bidding to connect advertising investment with reported conversion value.
This category structure gave distinct parts of the catalog their own campaign coverage, supporting product discovery while making purchase outcomes visible across the program.
The Results
More Purchases.More Reported Value.
Purchases increased 36% and reported conversion value grew 37%. Cost per conversion declined approximately 3%, with a modest improvement in reported ROAS.
The program generated more purchase activity as investment grew, while slightly improving the cost to generate each conversion. For Karen Adams Designs, the clearest story is measured purchase growth across a distinctive product catalog.
Results compare January–September 2026 with the same period in 2025. Metrics reflect the Google Ads program, including Performance Max. Reported conversion value and ROAS follow Google Ads attribution and may include customer acquisition value adjustments.
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