Case Study
Paid Search · Google Ads · Performance Max
+245%
Poppy & Pine Paid Search Case Study
Scaling Purchase Value With Stronger Returns
Poppy & Pine’s Google Ads program grew under BPM’s management, with reported conversion value increasing 245% and return on ad spend improving 56% year over year.
+245%
Growth in reported conversion value
+56%
Improvement in reported ROAS
+116%
Increase in purchases
About the Brand
Poppy & Pine is an online apparel boutique offering clothing and accessories, including distinctive denim and seasonal styles.
The Challenge
Reaching More ShoppersWhile Protecting Returns.
Scaling an apparel advertising program requires more than reaching a larger audience. As investment grows, purchase outcomes and the value generated relative to media spend need to remain visible. The opportunity was to expand the program while strengthening its reported returns.
The Strategy
Combining Search IntentWith Product Discovery.
BPM managed a Google Ads mix that included Search, broad Performance Max coverage, a shopping-focused Performance Max campaign, and a bestsellers campaign intended for customer acquisition. The program also included Demand Gen.
The active Search and Performance Max campaigns used return-focused bidding. Separating catalog coverage and shopping-focused promotion gave the program distinct ways to connect shoppers with products while measuring purchase outcomes.
The Results
Purchase Growth WithImproved Returns.
Reported conversion value increased 245%, purchases grew 116%, and reported ROAS improved 56%. Media investment also increased as the program scaled.
The results show growth in both purchase volume and reported purchase value, alongside a stronger return relative to advertising spend. This is a scaling story with improved efficiency.
Results compare January–September 2026 with the same period in 2025. Metrics reflect the Google Ads program, including Performance Max. Reported conversion value and ROAS follow Google Ads attribution and may include customer acquisition value adjustments.
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