Case Study
Paid Search · Google Ads · Performance Max
+71%
Sweet Honey Paid Search Case Study
Stronger Returns at a Lower Cost per Conversion
Sweet Honey’s Google Ads program became more efficient under BPM’s management, with reported return on ad spend improving 71% and cost per conversion falling 39% year over year.
+71%
Improvement in reported ROAS
39%
Reduction in cost per conversion
39%
Reduction in average cost per click
About the Brand
Sweet Honey is a children’s clothing brand offering playful prints across everyday apparel, pajamas, swimwear, and accessories.
The Challenge
Making Advertising InvestmentWork Harder.
A catalog spanning everyday clothing and seasonal collections creates multiple routes into a purchase. The opportunity was to support those shopping journeys while keeping the cost of reaching customers and generating conversions in focus.
The Strategy
A Product-LedGoogle Ads Program.
BPM managed Search and Performance Max campaigns, including feed-focused product promotion and a campaign for testing across the catalog. The account also separated campaigns intended to reach new customers.
This structure paired search intent with product discovery across Google’s advertising inventory. Conversion-value bidding was used in the active Performance Max campaigns, giving the program a clear focus on the value associated with purchases.
The Results
Stronger Returns WithLower Conversion Costs.
Reported ROAS improved 71%, while cost per conversion declined 39% and average cost per click fell 39%. The results demonstrate improved advertising efficiency across the Google Ads program.
For a brand with a broad apparel catalog, the story is about making media investment work harder: a stronger reported return and a lower cost to generate a conversion.
Results compare January–September 2026 with the same period in 2025. Metrics reflect the Google Ads program, including Performance Max. Reported conversion value and ROAS follow Google Ads attribution and may include customer acquisition value adjustments.
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