Case Study
Paid Search · Shopping · Gifting
+21%
Cacao & Cardamom Paid Search Case Study
Growth in Reported Conversion Value
Cacao & Cardamom’s artisan chocolates serve personal, seasonal, and corporate gifting occasions. BPM managed a Google Ads program organized around those shopping intentions, with reported conversion value growing 21% year over year.
+21%
Growth in reported conversion value
14%
Reduction in average cost per click
1,040%
Reported return on ad spend
About the Brand
Cacao & Cardamom is an artisan chocolatier with an ecommerce collection spanning personal gifts, seasonal occasions, and corporate gifting.
The Challenge
Reaching Shoppers AcrossGifting Occasions.
Chocolate gifting brings different customers, occasions, and purchase requirements into the same catalog. A personal gift and a corporate gifting order call for different advertising approaches. The program needed room for those distinct intentions alongside product discovery and searches for the brand.
The Strategy
How BPM Structuredthe Program.
BPM’s account combined Search, Shopping, and Performance Max, including a dedicated corporate-gifting campaign.
Search supported relevant shopping queries, product advertising brought the collection into Google’s commerce placements, and the corporate-gifting campaign gave that buying occasion its own focus. This structure reflected the variety of ways customers shop for Cacao & Cardamom.
The Results
Expanding AttributedPurchase Value.
Reported conversion value increased 21%, while average cost per click fell 14%. The program recorded 1,040% reported ROAS.
Media investment increased 36% during the comparison period. Attributed value grew alongside that expanded investment, although return per advertising dollar declined approximately 11%. The result is a growth story with the investment context clearly defined.
Results compare January–September 2026 with the same period in 2025. Conversion value and ROAS are reported by Google Ads and do not establish net revenue, profit, or incremental sales.
Work With BPM
Ready for ResultsLike These?
Talk with BPM about a paid search program built around your products, audience, and business goals.
Book a Free Strategy CallMore Case Studies →