case study
E-Commerce · Paid Media · Creative · Organic Social
Drip EZ is an e-commerce brand with strong product-market fit and the ambition to scale. BPM took over Meta Ads in late 2024 and proved something most brands assume is impossible: you can grow your spend by 430% and come out more efficient than when you started.
Increase in managed ad spend
ROAS improvement
CTR improvement
About the Brand
When BPM took over, Drip EZ had decent baseline performance but efficiency wasn’t keeping pace with the team’s growth ambitions. ROAS was moderate, CTR was underperforming relative to the product’s potential, and the cost-per-acquisition was limiting how confidently the brand could reinvest in paid media.
BPM implemented a ROAS-driven campaign management approach — identifying the highest-returning ad sets and systematically scaling them. Creative and copy were overhauled to improve engagement at every stage of the funnel. Advanced audience targeting was deployed to reach high-intent customers more efficiently. With efficiency proven at lower spend levels, BPM confidently scaled aggressively — growing managed spend by over 430% while continuing to optimize.
Paid Media
Creative
Organic Social
E-commerce
The numbers tell the story: spend grew 430%, but ROAS improved 25% and CTR improved 43% at the same time. Cost-per-purchase dropped 15%. BPM didn’t just scale Drip EZ’s budget — they made every dollar work harder. The result is a paid media program that Drip EZ can continue to invest in with confidence, knowing that growth and efficiency move in the same direction.
"Best Practice Media has been one of the most dependable partners I have worked with. Our growth this year was shaped by their work and I trust them with channels that matter to our business — Meta, Google, TikTok."
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