Best Practice Media manages programmatic advertising across display, video, and connected TV — putting your brand in front of precisely defined audiences across the open web, streaming platforms, and premium publisher inventory, with full transparency on where every impression runs.
$8M
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78
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2,000
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"Best Practice Media has been one of the most dependable partners I have worked with. They help me think through the tough calls and stay proactive when things shift."
Rachael Thornbury — CMO, Drip EZ
Every engagement includes these core deliverables — plus whatever your specific situation requires.
First-party, third-party, and contextual audience targeting built around your ICP — layering behavioral, demographic, geographic, and intent signals to reach the right user at the right moment.
Banner, rich media, and native display campaigns across premium publisher inventory — built with brand-safe controls and viewability standards that protect your budget from low-quality placements.
Pre-roll, mid-roll, outstream, and in-banner video across the open web and premium video networks — extending your video creative reach beyond YouTube and social platforms.
Household-level targeting on streaming platforms — Hulu, Roku, Peacock, and the full CTV ecosystem — delivering your message in the lean-back, high-attention environment of the living room.
Site visitor retargeting, CRM audience matching, and sequential ad delivery — serving the right message to users based on where they are in the purchase funnel.
Full transparency reporting on where ads ran, viewability rates, brand safety metrics, and performance against KPIs — with ongoing optimization to improve quality and efficiency.
A repeatable system built for results — transparent at every stage.
1
Audience Research & Inventory Planning
We define your core audience personas and map them to the targeting capabilities available across our DSP relationships. Inventory quality, brand safety controls, and viewability floors are established before a single impression is purchased.
Audience Definition
DSP Selection
Inventory Quality Controls
Brand Safety Setup
2
Campaign Architecture & Creative Spec
We design the campaign architecture — audience segments, creative rotation, frequency caps, pacing, and bidding strategy. Creative assets are specced and delivered in every required format, with responsive units for placements that require them.
Campaign Structure
Creative Specs
Frequency Management
Bid Strategy
3
Launch & Real-Time Optimization
Campaigns launch with active monitoring — bid adjustments, audience refinements, and domain exclusions happen in real time in the early days of a campaign. We weed out low-quality placements quickly and concentrate spend on inventory that's demonstrably working.
Launch Monitoring
Domain Exclusions
Audience Refinement
Viewability Optimization
4
Reporting, Attribution & Ongoing Management
Weekly performance reports cover impressions, viewability, CTR, conversions, and spend pacing. We use multi-touch attribution models to understand programmatic's role in the full customer journey — not just last-touch metrics.
Multi-Touch Attribution
Weekly Reporting
Audience Refresh
Ongoing Optimization
Where We Work.
Expertise across every major platform and tool your business needs.
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Standard IAB display, rich media, and native units across the open web — accessed through DSP relationships with premium publisher inventory.
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Video units embedded within page content and banner placements — reaching audiences across non-video environments with engaging video creative.
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Streaming video ads on smart TVs and CTV devices across the full streaming ecosystem — Hulu, Roku, Peacock, Samsung TV Plus, and more.
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Mobile web and in-app programmatic placements — reaching users in mobile environments where engagement rates often outperform desktop.
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Audio ads served across streaming music and podcast platforms programmatically — an emerging, under-competitive channel for many advertisers.
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Curated direct deals with premium publishers — offering guaranteed inventory quality and viewability at scale, without the noise of open auction.
Vertical-specific expertise means faster results and fewer costly learning curves.
Prospecting and retargeting campaigns that keep your brand visible throughout the extended e-commerce consideration cycle — across display, video, and CTV.
Account-based marketing (ABM) programmatic campaigns targeting specific companies, job titles, and industries — complementing LinkedIn and search in the B2B media mix.
Compliant programmatic campaigns for healthcare brands — targeting health-intent audiences through contextually relevant placements within healthcare publisher environments.
Law firm awareness and retargeting campaigns in legal context environments — reaching people researching legal issues on relevant publisher sites.
Tech-vertical programmatic targeting reaching decision-makers in business and technology media environments — supporting brand awareness alongside performance channels.
High-reach display and CTV campaigns for consumer packaged goods — building brand recognition at scale across the full household demographic.
Programmatic advertising is the automated buying and selling of digital advertising inventory — display, video, audio, and connected TV — through software platforms called DSPs (demand-side platforms). Rather than negotiating directly with individual publishers, programmatic allows advertisers to buy impressions across thousands of websites and apps in real time, using precise audience targeting and data to control who sees their ads and when.
Programmatic has transformed digital advertising by making premium inventory accessible at scale and giving advertisers unprecedented control over audience targeting, bid strategy, and placement quality. When managed by an experienced team, it’s one of the most efficient tools for building brand awareness and extending the reach of your performance marketing programs.
Paid social advertising reaches users within specific platforms — Meta, TikTok, LinkedIn. Programmatic reaches users everywhere else — across the open web, streaming services, apps, and premium publisher environments. They serve complementary roles in a full-funnel media strategy.
Programmatic is particularly powerful for extending brand reach beyond the walled gardens, retargeting website visitors across the web, and reaching audiences in the lean-back, high-attention environment of connected TV. Most sophisticated media strategies use both programmatic and paid social as coordinated channels rather than choosing one over the other.
Connected TV advertising — delivering ads on smart TVs and streaming devices through platforms like Hulu, Roku, and Peacock — is one of the fastest-growing programmatic channels. It combines the visual impact and brand-safe environment of television with the precision targeting of digital. Households can be targeted by demographics, geography, household income, purchase behavior, and first-party audience data.
For brands whose audiences are heavy streaming users, CTV is no longer experimental — it’s a core channel. Our programmatic team manages CTV alongside display and video in integrated campaigns that maintain consistent messaging across every screen.
Questions Answered.
Programmatic advertising is the automated buying of digital ad inventory — display, video, audio, and connected TV — through technology platforms called DSPs. It allows advertisers to reach precisely targeted audiences across thousands of websites, apps, and streaming platforms in real time, using data to control who sees ads and when.
Paid social reaches users within specific platforms like Meta and TikTok. Programmatic reaches users across the open web, streaming services, and apps — everywhere outside the social walled gardens. They serve complementary roles: paid social for social-native engagement, programmatic for broad reach across the rest of the internet.
Connected TV advertising delivers video ads on smart TVs and streaming devices — through platforms like Hulu, Roku, and Peacock. It combines the brand impact of television with the precision targeting of digital. Ads can be targeted by household demographics, geography, income, and behavior — and performance is tracked with digital attribution.
We manage inventory quality through brand safety controls, viewability floors, domain whitelists and blacklists, and ongoing domain exclusions based on performance data. We use private marketplace (PMP) deals with premium publishers where quality is a priority. Full transparency reporting shows exactly where ads ran and at what viewability rates.
Programmatic retargeting serves ads to users who have previously visited your website, engaged with your content, or match your CRM audience — as they browse the open web and streaming platforms. It keeps your brand visible throughout the consideration cycle and drives return visits from users who didn’t convert the first time.
Programmatic typically requires a minimum spend of $5,000–$10,000/month to generate sufficient data for meaningful optimization. CTV campaigns generally require higher minimums due to premium inventory costs. We advise on the right starting budget based on your goals, target audience size, and competitive environment.
Yes — and it should. Programmatic, paid social, and paid search are complementary channels. Search captures high-intent demand. Social creates demand in native platform environments. Programmatic extends reach across the rest of the internet. The strongest media programs coordinate all three with consistent messaging and shared audience data.
THE RESULTS
DONT LIE.
Real numbers from real clients. This is the standard we hold ourselves to on every account.
E-commerce
44%
increase in site return visit rate for a DTC brand after launching a coordinated programmatic retargeting program - comlementing their paid social campaigns
Read the case study
b2b
1.2M+
Unique households reached in a 90-day CTV campaign for a B2B SaaS company targeting specific company types and job functions across streaming platforms
Read the case study
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Ready to Reach Your Audience
Everywhere They Are?
Book a free strategy call. We'll map out how programmatic fits into your media mix and what efficiency gains you should expect.