Author: Claire Winslow

Social media platforms are not the place to showcase your English Degree writing skills. This is the place to get clever with (a small amount of) words!

Good captions can arguably make or break a social media post. Social media platforms are not the place to showcase your English Degree writing skills. This is the place to get clever with (a small amount of) words! Here we have some tips for you if you are struggling with great post captions, OR we can help you develop your own social media strategy, including caption writing, using our in-house creative team at Best Practice Media!

Speak to your audience

Think about the age group demographic of your audience when you are writing your captions. You wouldn’t talk to 20+ age groups like you would talk to the 40+ demographic. Arguably, the younger the audience, the more to the point you will need to be, or they may keep scrolling. The language you use needs to match your audience. Also, find out as much about their interests as you can. The more you know about your audience, the better. So before writing any captions, work out your audience and their interests BEFORE writing your copy.

Keep it short and sweet

People don’t want to read long stories on social media – there is a time and a place. Captions should be short and sweet, relevant, and well-targeted. A great way to practice is writing Twitter captions, which have very short character restrictions (280 characters per caption). You will be forced to learn how to write your copy concisely. You can then use this skill on all your other social media captions.

Decide on the intention behind your captions

Think about your end goal and intentions before writing your captions. This is a crucial step in creating your engaging copy. Think about whether your caption is written to:

• Take a specific action
• Talk about your brand
• Share a story
• Connect with your audience
• Get to know your audience by asking a question

Ask good questions to increase engagement

Asking questions to your followers on social media is an easy way to engage with your audience. A clever and exciting open-ended question in your caption can go a long way. It is also essential to encourage your audience to comment, like your post, and share your post.

Give clear CTAs (but not ALL the time)

When writing CTAs to your audience, be clear about what exactly it is that you want them to do. When writing your caption, there is a better time to be specific and bold. You want to get your reader’s attention and interest. Only use a CTA on some of your captions because asking people to do something too often may cause your followers and audience to lose interest in you. After all, would someone still be friends with you if you always asked them for things? Nope.

Be creative; be YOU

In the world of social media, it is vital to stand out from the crowd. Get creative with your captions and write uniquely. You need to find the specific parts of your brand and business that differentiates you from the rest. Show your brand’s personality and always be true to your voice in all communication.

So, there we have it. Some easy-to-follow tips when deciding the best captions for your social media posts. If you want help with any aspect of your brand’s social media, contact us at Best Practice Media today! We can’t wait to meet you.

Over 433 million people use Pinterest, and 83% of these users make a purchase from content they have viewed on the platform.

Pinterest is not just for collecting pretty pictures of wedding dresses or your dream homes. It is also a fantastic marketing platform to grow your business, get leads, send more traffic to your website and make sales! With over 433 million people on Pinterest and 83% of these users making a purchase from content they have viewed on the platform, Pinterest marketing is a fantastic marketing platform if you know what you are doing (and if you don’t, we can help!).

Isn’t Pinterest just for wedding boards and travel pictures?

Pinterest is a social media platform where users can share, explore and save visual content that they find helpful, inspiring, or entertaining. Users create boards with common themes, and they can add content to their boards to keep them organized, and other users can see what you have saved related to your shared interests.

As a business owner, once you have signed up to Pinterest, you can start sharing your content and marketing your brand immediately. Engagement on Pinterest is vital, so make sure that you follow the boards of competitors and similar businesses and like, comment, repin, and share content with links to your website and blog in your Pins.

There are two types of accounts you can have on Pinterest. We recommend having a business account, as this gives you access to Pinterest Analytics and other features, including a native video player, a visual search tool, and the option to run Pinterest ads, making it the ideal platform for marketers.

Pinterest converts browsers into buyers

Unlike many social media websites, Pinterest reduces the number of steps from discovery to conversion. This means that Pinterest users that visit your website convert into sales or leads faster than any other social media platform. “See it, like it, buy it” frequently happens on Pinterest. It increases conversion rates and reduces sale cycles. How exciting is that? (Answer – VERY!)

Pinterest drives traffic to your website

Pinterest is an excellent tool for increasing links back to your website and driving more traffic. Research indicates that Pinterest is more effective at guiding traffic back to a website than any social media platform, even Facebook.

Pins get you more inbound links

With Pinterest, every pin includes a link, which leads back to the source of the image. Around 95% of images used on Pinterest were either pinned or repinned from the web, which could provide valuable inbound inks. Even though these links are no-follow links, any link which directs people back to your website is always helpful.

User engagement is very high

If you are a Pinterest user, you know just how addictive it can be. It is simple and easy to use, and users seem most interested in the next “big thing” and sharing their stuff with small groups of people. This is an excellent sign for businesses and retailers because your pins are more likely to be seen and possibly go viral. It might be that the main reason Pinterest sees so much high engagement is that it is so easy to digest information from Pinterest due to its visual nature. It is much easier and more fun to scan images than to scan tweets, for example.

It integrates with your website, Facebook profile, and Twitter account

A critical factor for social media success is often connectivity. The site connects with Facebook and enables users to automatically post new pins to their Facebook news feed for others to see. You cannot link your Facebook with your business page. You still would have to share the link manually, but you can connect it to your profile which is better than nothing. For Twitter, if you sign up for Pinterest using the same email address for your business Twitter account, you can automatically share the pins you post to your Twitter account.

You can discover what your audience enjoys

Pinterest is a great place to discover new trends and what people are sharing. You can see what your followers like to look at and what inspires them, and it allows you to see the latest “hot” thing and use this information to position your products and offers.

At Best Practice Media, we can help!

If you want to use Pinterest for your business marketing but don’t know where to start, fill out your info below, and we can help you with your Pinterest (or any other!) marketing needs.